Blogs The packaging of traditional Chinese medicine items

Beidou design's future emphasis will be on the package design of health goods that empower people, which is separated into four categories: 1, Nutrition and health care, 3, agriculture, and 4, fast food. These are some of the major pillars of traditional Chinese medicine. Focus on these four areas to build service ties to the large health business. Today, I will share with you the real fight case of the first plate "traditional Chinese medicine"—— Yunnan pharmaceutical discusses the strategic package design of OTC series items of Chinese patent medicine. There is no other sector in which I have more contempt than for the packaging of traditional Chinese medicine items. Why?

A long-time OTC medicine buyer's point of view is as follows:
The first is the economic impact of the industry. Chinese patent medicine has a lengthy history in China, however its development pace is modest. The fundamental cause is the issue of curative effect and experience of Chinese patent medicine. Although the curative impact is excellent, but the curative effect is sluggish. Nowadays, the fast expansion of China's economy has quickened people's pace of life. Everyone doesn't want to purchase a pot to cook traditional Chinese medicine, which is so bothersome, and the flavor experience is not pleasant. Many people claim that it is manufactured into medications and granules, which is the path of future growth. Chinese patent medicine is mostly focused on medicinal ingredients, with a few successful businesses among them.

Therefore, when traditional Chinese medicine is taken in various ways, the effectiveness of Western medicine is more important than that of traditional Chinese medicine in curing the issue of the same ailment. Therefore, the growth of traditional Chinese medicine does not occupy the advantage and competitiveness in current fast-paced living environment. Western medicine quickly rose to the top of the market as a result of the strong early backing it received from national policymakers. This is also the reason why Beidou design wishes to join the traditional Chinese medicine business. I think our stealthy cultivation will make minor improvements to this sector. What challenges exist in the package design of OTC goods of Chinese patent medications at present:

1. Similar goods
As long as one product is popular, everyone's face is unified cosmetic surgery, so that the market can't identify who you are, or who you are very similar to, wrongly believe you are who you originate from. For example, 999 Ganmao grains, you can observe how many identical faces there are in the 99 granule version on the market.

2. Product property deviation
The nature and qualities of the product are not evident, and they are mindlessly replicated. A good illustration of this is the basic and atmospheric package design of western-style foreign medicines, with a cool color sensation. Design-wise, I think it's fantastic. From the standpoint of designers, it is a cool design. A Chinese patent pharmaceutical product's packaging is then grafted with the new design. In actuality, this is neither good or incorrect, but deviates from the qualities of items. Since "good therapeutic effect, no damage to the body" is a cornerstone of Chinese patent medicine, it is a drawback that the healing process is so delayed. As a result, the design should focus on highlighting the product's positive attributes rather than highlighting its flaws. Using Western medicine, you might expect speedy healing results. It is more in accordance with the product features of Western medicine by employing the chilly image and cool picture with a feeling of science and technology. This notion of "healthy dietotherapy" introduced by "medicinal materials" has to be shown to the public in order for them to grasp the fact that, although Chinese patent medicine's therapeutic impact is delayed, it is effective, safe, and associated with few adverse effects.

Strategic placement of the product is lacking.
There is no defined positioning of brands and goods. Everyone's goods are the same in nature. They don't allow items and brands to empower each other, and they don't accomplish effective communication that is distinct. For example, I buy which product largely by remembering the brand name, differentiating the legitimacy of the product name from the pharmaceutical business, and creating re purchase. These plates are rather weak for the contemporary pharmaceutical firm, Because the investment of the entire industry is in goods and raw materials, we all depend on the business concept of "good products, excellent reputation". Lack of marketing, advertising investment, design positioning and creative investment.

Investing in actual weaponry is too risky for marketing.
The majority of them will attempt something and then give up if it doesn't work. Advertisement in this market is said to be the most competitive, since they realize that advertising is like giving medication to patients. They must have adequate effectiveness to cure the condition. Although these are all modest tests in the grand scheme of things, actual weaponry cannot be brought into play. It's a widespread issue in the market right now, and Beidou design has discovered this from customers after being involved in the sector as a result.

Since we uncover the issue, we need construct the brand's strategic package design from the front of customers. First of all, with regard to the similarity of products, Yunnan pharmaceutical, as a Chinese A-share listed company, can allow the image of this brand to be unique in the same industry from the strength of the enterprise, because the strength of the enterprise gives the trust and support of products. You may acquire unique originality to lead the industry trend and provide people with a better and more inventive experience if you do not breach industry cognition.

In order to refresh people and fulfill the product qualities of Chinese patent medicine, the designer abandoned the design thinking of Western medicine and did not utilize the cold picture sensation, but used Chinese aesthetics to form the visual image of Chinese traditional medicine.

First of all, the designer employed the hand-painted shape to convey the aspects of medicinal ingredients. The heart of Chinese patent medicine rests in the authentic components. At the same time, while developing the creative image, the designer applied the Chinese plate style design.

Secondly, the color positioning selected by the designer abandons the western cold color system and embraces the warm color system of Chinese patent medicine. It is predicted that the fresh warm color scheme may soothe the abnormal mood of people.

If you are interested in more packaging guide: read what do you know about food packaging regulations.
Finally, in order to unite the full brand series, a single plate is chosen, and the brand sign - the emblem of Yunnan pharmaceutical industry is enhanced. Users will have an instinctive understanding of brand asset development with this logo, which intentionally depicts the balance of a feeling of broken image. Via product experience, recall the brand, empower the product through brand value, allow the product acquire the confidence of the terminal, and lastly enable the product achieve competitive advantage and win hot sales. Here we have an illustration of the idea of product strategic packing.