Blogs The importance of perfume packaging

The Cook said: the appearance of a dish is at least as important as its taste. Indeed, he made you want to try it or not. Well, the same is true of perfume. In this case, the packaging of perfume is essential to make you want to buy it. After all, it's the first image printed on your mind before you smell it.

Color selection
Even before focusing on the form, we have noticed that the color of perfume packaging is very important. In fact, the latter sends messages to consumers. On the one hand, it usually indicates whether it is female or male. On the other hand, each tone gives its own instructions on the product itself. For example, orange is synonymous with vitality, black is more elegant, gold evokes charm, and silver is a symbol of power. Then, the creator can design the packaging according to the target of the selected consumer.

Shape of package
Similarly, the shape and packaging of perfume bottles are very neat. Indeed, flavorers will attract your attention with originality. This especially shows that the transfer of objects is becoming more and more popular. Similarly, in addition to aesthetic aspects, packaging must also retain certain practicability. Then it is studied in a way that is convenient for handling and protecting products.

Brand and logo
Finally, the packaging must clearly show the brand or logo that created the product, especially when it comes to luxury goods. In this case, it may be the real trigger of purchase, so it is important. However, this must be done in a subtle way so as not to overwhelm the whole thing.